Digital Marketing meaning, principles, and foundation


Digital Marketing or also known as Internet Marketing, is promoting company products, Services, or brand awareness using digital channels and platforms with understanding customers behavior on the internet and buyers journey by selecting the write content format for them.

Requirements to succeed in digital Marketing 

  • Work Hard
  • Consistency
  • Training and practice
  • Ability to learn new things

Digital Marketing and content format

It is the content format you use to deliver your message to your targeted audience in order to achieve your marketing objective, lets’s list the most common marketing techniques and formats

  • Blog posts.
  • SEO ( Search Engine Optimization ).
  • SEM ( Search Engine Marketing ).
  • E-Mail Marketing.
  • SMM ( Social Media Marketing ).
  • PodCast.
  • Video Marketing.
  • Advertising ( Paid Ads ).

The main goal through all the different methods is to attract visitors to any of the marketing sources used, that is, to increase the number of visitors to the site, YouTube channel, pages and accounts of social networking sites, or increase the email list, so that I can convert it to profits, increase sales, or even spread a brand.

The most common methods of making profits after building a base of followers and visitors whether your business is selling products or providing services or working on brand awareness
  • Advertisements.
  • Affiliate Program.
  • Drop shipping.
  • Selling Digital Products.
  • Selling physical Products.
  • Provide paid service.

All this, in order to be done in a professional manner and achieve the desired goal, it must be in a marketing plan or strategy based on research, study and analysis, and here I will tell you about the basic stages of building a marketing plan that suits any business model.

Digital Marketing plan
  • Define targeted audience and buyer persona.
  • Reach your targeted audience.
  • Create content.
  • Positive customer relation.
Define Targeted Audience and buyer persona

The first step of making a marketing plan or strategy is to know the target audience, which means that you know who you are talking to, and it is not necessary that the data be accurate in the beginning, but that it is modified according to the availability of any new data, and this is through the analysis of key performance indicators (KPI).

Through this data, you make a card or an identity card for the segment you are addressing,  with the data written on it and it will be constantly in front of you, for example, you can print it and hang it next to the computer screen or in the place where you work.

Required information to Create ( Buyer Persona )

  • Age
  • Gender
  • Current job ( Part time – Full time )
  • Location
  • Language
  • Problem they are trying to solve
  • Barriers
Reach your target audience

After you have identified the target group through creating the identity card, a step is taken to determine the format of the content that you can deliver your message, for example, if the target audience is suitable for reading articles, the most appropriate way is to create a blog, or if they watch videos, the method remains a YouTube channel.

Even social media determines the most appropriate platform, meaning Instagram, other than Facebook, Pinterest, and Tik Tok. Each method of them is determined by the data of the target audience and the format of the content you provide in terms of the amount of information and the time each style needs to be created.

Website design is one of the most important steps that many people neglect, but what I can tell you is that now you can design a professional website suitable for any business model without the need to learn programming languages or write a single code, which you can finish designing within very limited hours using WordPress, and which you can use Subdomain for free, or in a more professional way, who needs to buy a domain name, and subscribe to the Hosting service from websites dedicated to hosting plan.

It is possible to use more than one formula and combine them, and by experimenting and analyzing indicators, you can deduce the most effective method that has better impact and results, and which you need to focus on.

 Content Creation

The content is valuable and useful information on a topic related to the service or product that you provide, and as we said, it can be an article, an image, an audio recording, or even short messages, and it is free of charge.

In the beginning, creating content is hard and takes a long time, but the keyword for success is the more content you create, the easier, faster, and better it becomes, meaning you will need two important points to start (beginning – continuity).

Although this method takes a long time and great effort until it reaps its fruits, it still has a positive and effective impact on any business, and it also has an advantage, which is that its creation will be free, meaning all you have to do is write, register and publish as long as you know what you are doing and to whom you are talking.

Advertisement ( Paid Ads )

This method requires an amount and a budget for advertisements, and it does not have to be a large budget, and with the continued analysis of the results of the funded advertisements, this is to reach the largest number of potential customers for the service or product you provide and to make the necessary adjustments to achieve the marketing goal.

The use of a major principle of marketing principles, which is (A/B) tests, and this is intended to publish two models of advertisement after changing one element and measuring the results and indicators of each model, and most platforms provide this service in an easy way to implement and analyze the results.

Customer relation

Reaching a large number of interested, followers and potential customers is the beginning and after that, it is necessary to keep this setting, such as revisiting the site or repurchasing the service or product, and this will not happen unless there is a trust relationship between you and your audience.


Pay attention to your audience’s reactions and their ratings, because not only does it build trust, but it is a very valuable source of important and free information to develop from your service or product.

Be Generous

Always be generous and generous by providing valuable and useful content for free, and keep your percentage in sale 1:4, meaning every time you try to sell offer free value 4 times.

Audience first

The main factor in the success of your project or marketing plan is your audience and followers, always think that you are providing what meets their needs and in the way that suits them.

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